Trend Analysis for Business Planning

To plan the future of your business you need to be aware of where your industry is going and track the trends that are taking place. Industry trends can change quickly and require intensive and ongoing analysis to determine just what’s happening. For instance, a...

What Happens Next? — Shell Oil’s Use of Scenario Planning

You’ll recognize the familiar way to tell an optimist from a pessimist. Give each a glass of water filled to the halfway point and ask them to describe it. The optimist says the glass is “half full”, the pessimist says it’s “half empty”. From this you can extrapolate...