by Chris Hunter | Jan 31, 2016 | Web Sites & E-Marketing - Part 1
by Chris Hunter | Jan 17, 2016 | Advertising & Advertisements, Direct Mail
Postcard Marketing_ Avoid These 10 Common Mistakes
by Chris Hunter | Jan 31, 2016 | Web Sites & E-Marketing - Part 1
by Chris Hunter | Apr 3, 2016 | Selling Skills, Selling Skills
by Chris Hunter | Jan 26, 2016 | Networking
by Chris Hunter | Jan 6, 2016 | Branding
by Chris Hunter | Apr 3, 2016 | Selling Skills, Selling Skills
by Chris Hunter | Jan 23, 2016 | Marketing Strategies
by Chris Hunter | Jan 31, 2016 | Web Sites & E-Marketing - Part 1
by Chris Hunter | Jan 13, 2016 | General - Marketing
by Chris Hunter | Jan 31, 2016 | Web Sites & E-Marketing - Part 1
by Chris Hunter | Jan 9, 2016 | Branding
Description: Traditionally, the people responsible for positioning brands have concentrated on the differences that set each brand apart from the competition. But emphasizing differences isn’t enough to sustain a brand against competitors. Managers should also...
by Chris Hunter | Jan 3, 2016 | Advertising & Advertisements
by Chris Hunter | Jan 13, 2016 | General - Marketing, Marketing Strategies
by Chris Hunter | Jan 25, 2016 | Media Relations
Many business owners have outside investors that have put money into the company with the expectation of turning a profit on their investment. But businesses don’ always run smoothly and sometimes the CEO has to report bad news to their sources of funding. Is...
by Chris Hunter | Jan 30, 2016 | Selling Skills, Selling Skills
by Chris Hunter | Jan 19, 2016 | Marketing Plans
When you know the answers to these 5 key marketing questions, you can create effective web pages, sales letters and other sales generating communications. The answers to these 5 questions reveal how you can get your prospect’s attention and motivate them to take...
by Chris Hunter | Jan 3, 2016 | Advertising & Advertisements
by Chris Hunter | Jan 31, 2016 | Web Sites & E-Marketing - Part 1
by Chris Hunter | Jan 31, 2016 | Web Sites & E-Marketing - Part 1
by Chris Hunter | Jan 23, 2016 | Marketing Strategies
by Chris Hunter | Jan 23, 2016 | Marketing Strategies
by Chris Hunter | Jan 31, 2016 | Web Sites & E-Marketing - Part 1
by Chris Hunter | Apr 6, 2017 | Web Sites & E-Marketing - Part 1
by Chris Hunter | Apr 3, 2016 | Selling Skills, Selling Skills
by Chris Hunter | Jan 23, 2016 | Marketing Strategies
We all make mistakes in business and some are more costly than others. Here are just eight of the marketing mistakes businesses make every day. Go through your marketing plan carefully and see if any of these errors apply to you. It may not be too late to make...
by Chris Hunter | Jan 25, 2016 | Media Relations
by Chris Hunter | Jan 31, 2016 | Web Sites & E-Marketing - Part 1
by Chris Hunter | Jan 3, 2016 | Advertising & Advertisements
by Chris Hunter | Jan 3, 2016 | Advertising & Advertisements
by Chris Hunter | Jan 31, 2016 | Web Sites & E-Marketing - Part 1
A “webinar” is really a web-based seminar. Now webinars are becoming a marketing tool that can help professional services firms retain existing clients as well as acquire new ones. From the participants’ viewpoint all that’s needed is access to...
by Chris Hunter | Jan 23, 2016 | Marketing Strategies
When someone makes a purchase they buy more than just a product or service. At the time the product or service is probably the most important element, but they also buy a range of benefits that can over the long-term become their reason for being satisfied or...
by Chris Hunter | Jan 21, 2016 | Market Research
Author and futurist Charles M. Perrottet identified two types of businesses – eagles and ostriches. The eagles analyze their competitors and assume their competitors do the same to them. The ostriches don’t look around them and remain focused on their own activities...
by Chris Hunter | Nov 25, 2015 | Business Development, Marketing Plans, Marketing Strategies, Start-Ups, Strategy
by Chris Hunter | Jan 21, 2016 | Market Research
Market research is not just for the big corporations. Small and medium-sized businesses can also conduct market research with relatively little expense. All that is required is a carefully structured, properly targeted approach to obtain invaluable market information....
by Chris Hunter | Jan 13, 2016 | General - Marketing
The purchasing behavior of human beings is fairly predictable. If they buy something once and it works for them, they’ll be inclined to repurchase it when the need arises again. And if they purchase something from a source that is acceptable to them and...
by Chris Hunter | Jan 9, 2016 | Branding
Smaller enterprises have a hard time cutting through the brand strength of their larger counterparts. A small hotel will never be as easily-recognized as the Hilton up the street. Nor will an aviation business with two aircraft be seen in the same light as United...
by Chris Hunter | Jan 25, 2016 | Media Relations
Public relations is an important part of every business. You might place an advertisement and have an offer of free editorial space, or perhaps you want to write a press release about a new product or team member in hopes of getting some publicity. Whatever the...
by Chris Hunter | Jan 30, 2016 | Selling Skills, Selling Skills
One way or another, business is all about selling. We have to sell to our customers, to our banks and other sources of funds, and even just when we’re meeting people for the first time in a social situation. “Selling” really means just being yourself...
by Chris Hunter | Apr 3, 2016 | Marketing Strategies, Selling Skills
Smaller businesses are often hesitant to market themselves to much larger firms, especially if they’re in the same industry, but big businesses do provide opportunities for smaller businesses that are willing to become a bit flexible in their marketing and in...
by Chris Hunter | Nov 25, 2015 | Business Development, Business Plans, Marketing Strategies, Performance Management, Strategy
by Chris Hunter | Jan 9, 2016 | Advertising & Advertisements, Branding
Your business card is one of the most important marketing tools you’ll ever create. You give your business card to prospects and customers so they have your contact information. You tuck your business card inside of presentation folders, drop it in letters, and...
by Chris Hunter | Jan 30, 2016 | Selling Skills, Selling Skills
Description: You call a meeting to try to convince your boss that your company needs to make an important move. Your argument is impassioned, your logic unassailable, your data bulletproof. Two weeks later, though, you learn that your brilliant proposal has been...
by Chris Hunter | Jan 31, 2016 | Web Sites & E-Marketing - Part 1
Are your newspaper ads failing to hit the mark? Have TV and radio commercials become too pricey for you? Are you tired of delivering your own pamphlets? Is word-of-mouth just not working? Don’t despair – all is not lost – because the most effective way of...
by Chris Hunter | Jan 13, 2016 | General - Marketing, Marketing Strategies
At one time manufacturing businesses generally sold their products through just one channel. Either they sold directly to their customers or they sold through distributors and/or retailers. Some manufacturers also expanded into new territories by selling through...
by Chris Hunter | Jan 31, 2016 | Web Sites & E-Marketing - Part 1
The internet is one of the most powerful tools in 21st century marketing. Businesses that just a couple of years ago hadn’t even thought about building a website are now enthusiastic promoters of the need to have an internet presence. But no matter how good your site...
by Chris Hunter | Apr 3, 2016 | Selling Skills, Selling Skills
by Chris Hunter | Jan 19, 2016 | Ideal Customer Profile
by Chris Hunter | Jan 19, 2016 | Marketing Plans
Some of the most lucrative businesses have been built on what on the surface appears to be a completely irrational idea. Maybe it’s best not to be too sensible when it comes to marketing. When pet rocks were marketed in the United States in the mid-1960s some people...
by Chris Hunter | Jan 31, 2016 | Web Sites & E-Marketing - Part 1
The growth of eCommerce has helped to convert many of our formerly paper-based activities into electronic functionalities. Early attempts at putting forms onto the Internet usually required downloading a form, filling it out, then faxing it back to the website owner....
Chris’ combination of academic credentials, career experience and temperament ideally suit his calling as a business development advisor. Clients say he has a mind for business and a heart for service.