by Chris Hunter | Jan 13, 2016 | General - Marketing
by Chris Hunter | Jan 13, 2016 | General - Marketing, Marketing Strategies
by Chris Hunter | Jan 13, 2016 | General - Marketing
The purchasing behavior of human beings is fairly predictable. If they buy something once and it works for them, they’ll be inclined to repurchase it when the need arises again. And if they purchase something from a source that is acceptable to them and...
by Chris Hunter | Jan 13, 2016 | General - Marketing, Marketing Strategies
At one time manufacturing businesses generally sold their products through just one channel. Either they sold directly to their customers or they sold through distributors and/or retailers. Some manufacturers also expanded into new territories by selling through...
by Chris Hunter | Jan 13, 2016 | General - Marketing, Marketing Strategies
You can easily spend a lot of money on your public relations. You can also waste a lot of money trying to get noticed by an increasingly busy world. But with a bit of planning and effort on your behalf you’ll not only spend less but you’ll get a lot more...
by Chris Hunter | Jan 13, 2016 | General - Marketing, Marketing Strategies
by Chris Hunter | Jan 23, 2016 | Customer Relationship Management, Customer Satisfaction, General - Marketing, Market Research
Customers are the lifeblood of any business, but too many businesses don’t involve their customers in planning for the future. Unless management knows what its customers think – about the business, about the service levels, about the products and about the way their...
by Chris Hunter | Nov 21, 2015 | Branding, General - Entrepreneurship, General - Marketing, Start-Ups
by Chris Hunter | Jan 14, 2016 | General - Marketing, Marketing Strategies
Buyers of almost anything you can think of — from televisions to desk lamps, face a plethora of products to choose from. It gets even more difficult for purchasers trying to make the right choice when there are several items on the shopping list. Imagine...
by Chris Hunter | Jan 23, 2016 | General - Marketing, Market Research, Marketing Strategies
by Chris Hunter | Jan 30, 2016 | General - Marketing, Selling Skills, Selling Skills
by Chris Hunter | May 10, 2019 | Customer Relationship Management, General - Marketing, Marketing Strategies
by Chris Hunter | Jan 23, 2016 | General - Marketing, Market Research
Very few businesses have a monopoly, as almost any product that is worth buying or selling will generate competition. But you need to have a detailed understanding of the products and services offered by your competitors, given that strong competitors could poach some...
by Chris Hunter | Jan 14, 2016 | General - Marketing
Many businesses decide to host an event of some kind — it could be a dinner for clients or perhaps a picnic for team members and their families. Whatever the reason for your big event might be, it pays to plan ahead and make sure it achieves its objectives....
by Chris Hunter | Jan 14, 2016 | General - Marketing
There’s a lot of confusion about just what constitutes marketing. Is it advertising? Yes. Is it pricing? Yes. Is it selling? Not often enough. A lot has been said about all the new ways of marketing and how businesses have to change to reflect a new focus on...
by Chris Hunter | Jan 14, 2016 | General - Marketing
by Chris Hunter | Jan 14, 2016 | General - Marketing
The members of the “twentysomethings” of today were born sometime between the mid-1970s and the mid-1980s. As a marketing target they’re unlike any previous generation and so geared to new ideas that just getting their attention can be a real...
by Chris Hunter | Jan 30, 2016 | General - Marketing, Selling Skills, Selling Skills
by Chris Hunter | Jan 23, 2016 | Customer Relationship Management, Customer Satisfaction, Customer Service Strategies, General - Marketing, Market Research
by Chris Hunter | Feb 2, 2016 | Coaching & Soft Skills, General - Marketing, Selling Skills, Selling Skills, Web Sites & E-Marketing - Part 2
by Chris Hunter | Jan 17, 2016 | General - Marketing, Marketing Strategies
Marketing methodologies developed back in the 1960s and 1970s are now so far out of date that they would bankrupt any business using them. In those earlier times marketing consisted largely of coming up with a showy, big-budget commercial and buying as much expensive...
by Chris Hunter | Jan 17, 2016 | General - Marketing, Marketing Strategies, Selling Skills
For most automotive businesses women make up anywhere from 60 percent to 80 percent of their customers. This indicates that a massive shift has taken place within the past ten years. Women have an incredible amount of purchasing power and are directing a growing...
Chris’ combination of academic credentials, career experience and temperament ideally suit his calling as a business development advisor. Clients say he has a mind for business and a heart for service.