by Chris Hunter | Jan 11, 2016 | Branding
by Chris Hunter | Mar 21, 2016 | Branding, Microsoft Outlook Tips
by Chris Hunter | Apr 3, 2016 | Selling Skills, Selling Skills
by Chris Hunter | Jan 9, 2016 | Branding
by Chris Hunter | Jan 3, 2016 | Advertising & Advertisements
If the key to any small to medium-sized enterprise’s (SME’s) success is advertising, high quality, professional publicity material needs to be within reach. Added to this, the cost of producing the necessary brochures and business cards needs to be kept relatively low...
by Chris Hunter | Jan 13, 2016 | General - Marketing, Marketing Strategies
You can easily spend a lot of money on your public relations. You can also waste a lot of money trying to get noticed by an increasingly busy world. But with a bit of planning and effort on your behalf you’ll not only spend less but you’ll get a lot more...
by Chris Hunter | Apr 1, 2016 | Management & Motivation, Selling Skills
by Chris Hunter | Jan 17, 2016 | Direct Mail
by Chris Hunter | Jan 4, 2016 | Advertising & Advertisements
by Chris Hunter | Jan 24, 2016 | Closing Sales, Marketing Strategies, Selling Skills
B-2-B marketing is often conducted like the B-2-C variety, right up to the time there should be a “call to action”. We’ve all seen it happen; a really interesting product or service catches our eye and we enjoy reading about all the great features...
by Chris Hunter | Jan 31, 2016 | Web Sites & E-Marketing - Part 1
For a while it seemed that email marketing would completely replace “snail mail” – the more conventional kind of mail that’s been around for centuries. Email offers so much – speed, low cost, ease of response and the ability to send...
by Chris Hunter | Jan 31, 2016 | Web Sites & E-Marketing - Part 1
by Chris Hunter | Jan 13, 2016 | General - Marketing, Marketing Strategies
by Chris Hunter | Jan 21, 2016 | Market Research
A large part of effective marketing is analysis. Effective marketing involves understanding the product or service you sell, its unique features, its strengths and weaknesses. It involves understanding your customers, their values, habits, needs, likes, dislikes and...
by Chris Hunter | Jan 23, 2016 | Market Research
It’s not just your own product or service which determines the success of your small business – what your competitors offer is just as important if you are trying to establish a profitable company. So, it is important that you know as much as possible about your...
by Chris Hunter | Jan 23, 2016 | Customer Relationship Management, Customer Satisfaction, General - Marketing, Market Research
Customers are the lifeblood of any business, but too many businesses don’t involve their customers in planning for the future. Unless management knows what its customers think – about the business, about the service levels, about the products and about the way their...
by Chris Hunter | Jan 26, 2016 | Branding, Packaging
Packaging applies to professional services firms as well as consumer products. Your firm has a package that includes its letterhead, its name, its logo, its business cards, its website, its marketing and even the way your telephones are answered. This package is what...
by Chris Hunter | Jan 30, 2016 | Selling Skills, Selling Skills
by Chris Hunter | Jan 26, 2016 | Pricing
Business people are pretty efficient when it comes to negotiating prices for goods and services when they purchase them from others. However, when setting their own level of fees for professional services many firm owners do not know how to begin the process. Fees for...
by Chris Hunter | Nov 21, 2015 | Branding, General - Entrepreneurship, General - Marketing, Start-Ups
by Chris Hunter | Jan 31, 2016 | Web Sites & E-Marketing - Part 1
by Chris Hunter | Apr 3, 2016 | Marketing Plans, Marketing Strategies, Selling Skills
by Chris Hunter | Jan 14, 2016 | General - Marketing, Marketing Strategies
Buyers of almost anything you can think of — from televisions to desk lamps, face a plethora of products to choose from. It gets even more difficult for purchasers trying to make the right choice when there are several items on the shopping list. Imagine...
by Chris Hunter | Feb 1, 2016 | Web Sites & E-Marketing - Part 2
Websites are a bit like Topsy; they start small then grow, and then grow some more. The usual outcome is that most websites have lost their original single focus and become something like a library, with content intended to cover every possible topic. They lose a...
by Chris Hunter | Jan 23, 2016 | General - Customer Service, Market Research, Marketing Strategies
Terms like “Gen-X” and “Gen-Y” are often used without knowing exactly what group is being talked about. It’s generally accepted that Gen-Xers were born between the mid-1960s and the mid-1970s, meaning that they’re now in their...
by Chris Hunter | Jan 23, 2016 | General - Marketing, Market Research, Marketing Strategies
by Chris Hunter | Jan 25, 2016 | Media Relations
by Chris Hunter | Jan 25, 2016 | Media Relations
by Chris Hunter | Jan 24, 2016 | Marketing Strategies
Marketing is anything but a clearly defined science. What worked ten or fifteen years ago will now be seen by consumers as irrelevant and outdated. New generations are out there with unprecedented demands and new channels of communication; to ignore them is to invite...
by Chris Hunter | Jan 17, 2016 | Direct Mail
by Chris Hunter | Jan 24, 2016 | Marketing Strategies
Businesses are waking up to an important fact, namely that women make up the majority of their customer base. Many businesses however don’t know what to do about it and are missing tremendous marketing opportunities. We’ll use statistics from the U.S. in...
by Chris Hunter | Jan 3, 2016 | Advertising & Advertisements
by Chris Hunter | Jan 31, 2016 | Sponsorships
How can you evaluate the proposal and give your client the right advice? After all, the money could just as easily go into advertising, a charitable donation or simply remain on the bottom line. Consumers generally value sponsorships highly. They see most of them as...
by Chris Hunter | Jan 30, 2016 | Selling Skills, Selling Skills
It’s amazing just how indecisive some people can be. You’ve discovered their requirements and you’ve told them just how your product offers them the solution they need, and yet they still don’t buy right then and there. What stops them from...
by Chris Hunter | Jan 24, 2016 | Marketing Strategies
They’re a kind of metropolitan phenomenon. A large duck holding a sign saying “Pizzas today – $5 each”, or Superman leaps out into the street carrying a placard promoting a sale in a nearby store. In the depression era of much earlier times it was someone...
by Chris Hunter | Jan 24, 2016 | Marketing Strategies
Most of us have a charity or other worthy cause that we support. This lets us help others and in turn gives us a genuine feeling of sharing with those less fortunate than ourselves. By serving as volunteers we’re able to make a contribution that is perhaps even...
by Chris Hunter | Jan 26, 2016 | Pricing
When it comes to setting prices the majority of businesses are followers, not leaders. It they raise prices it’s always with the fear that customers will be offended, but they’ll lower prices to keep a customer or get a new one. They’re usually more...
by Chris Hunter | Jan 30, 2016 | General - Marketing, Selling Skills, Selling Skills
by Chris Hunter | Jan 31, 2016 | Sponsorships
It’s called ‘cause related marketing’ in popular parlance today but it actually began in 1982, with an American Express campaign that helped restore the Statue of Liberty. The campaign raised $1.7 million in funds and fuelled a 27 percent increase in card usage. With...
by Chris Hunter | Jan 4, 2016 | Advertising & Advertisements
Radio advertising can be a very effective way of shifting your goods or services. But like a lot of advertising, that gives the appearance of being simple, there are many factors that need to be considered. Since potential customers listen to the radio at home, at...
by Chris Hunter | Oct 28, 2017 | Web Sites & E-Marketing - Part 2
WordPress is now the world’s most popular web-building platform for small business. Fortunately the approach to building and maintaining a website is much simpler than it used to be when compared to the days of having to code HTML line-by-line. I recently came...
by Chris Hunter | Jan 19, 2016 | Marketing Plans
by Chris Hunter | Dec 25, 2015 | Financial Ratios & Formulas, Pricing
by Chris Hunter | May 10, 2019 | Customer Relationship Management, General - Marketing, Marketing Strategies
by Chris Hunter | Apr 3, 2016 | Packaging, Selling Skills, Selling Skills
by Chris Hunter | Apr 3, 2016 | Customer Relationship Management, Selling Skills, Selling Skills
by Chris Hunter | Feb 1, 2016 | Web Sites & E-Marketing - Part 2
A website can be a big asset for any business. For a professional services firm it can tell people about your range of services, introduce key personnel, and carry case histories that demonstrate a history of success in your field. For a client it can be a means of...
by Chris Hunter | Feb 1, 2016 | Web Sites & E-Marketing - Part 2
by Chris Hunter | Jan 24, 2016 | Marketing Strategies
by Chris Hunter | Feb 2, 2016 | Web Sites & E-Marketing - Part 2
You may recall reading articles about how the website of a prominent politician has been “hacked” from outside and the site’s content altered to ridicule the person. Or about how a government body’s website has been sprinkled with pornographic...
Chris’ combination of academic credentials, career experience and temperament ideally suit his calling as a business development advisor. Clients say he has a mind for business and a heart for service.