Customer Loyalty – A New Look

What’s happened to customer loyalty? There’s an increasing trend for customers to drift away no matter how much we spend to keep them faithful. More and more they’re making their ‘buy’ decisions on the basis of price and other factors like convenience rather than...

Danger Signals from Your Clients

Every business relationship has its ups and downs, and in most cases both parties work to overcome conflicts and get things back to normal. We like what we’re used to and especially in professional services relationships there’s a lot of value placed on background...

Even Negative Feedback can be Valuable

We often wonder what others really think about something we’ve said or done. The only way to find out is to get feedback from them, and it’s not always going to be positive. However, this doesn’t mean it isn’t all valuable. In fact, when someone disagrees with us and...

The Best Loyalty Money Can Buy

Customer loyalty is something that used to be earned, but now is purchased. Think about it. We receive “loyalty” points by spending money with certain retailers or using specific credit cards, and in exchange for the points we accumulate get free travel and other...

The Four Phases of CRM

CRM stands for “Customer Relationship Management.” It’s all about getting to know your customers and using this knowledge to form profitable relationships with them. CRM has been around in various forms as long as there have been vendors and customers. Modern CRM...