by Chris Hunter | Jan 31, 2016 | Web Sites & E-Marketing - Part 1
by Chris Hunter | Jan 17, 2016 | Advertising & Advertisements, Direct Mail
Postcard Marketing_ Avoid These 10 Common Mistakes
by Chris Hunter | Jan 31, 2016 | Web Sites & E-Marketing - Part 1
by Chris Hunter | Jan 26, 2016 | Networking
by Chris Hunter | Jan 23, 2016 | Marketing Strategies
by Chris Hunter | Jan 31, 2016 | Web Sites & E-Marketing - Part 1
by Chris Hunter | Jan 13, 2016 | General - Marketing
by Chris Hunter | Jan 31, 2016 | Web Sites & E-Marketing - Part 1
by Chris Hunter | Jan 13, 2016 | General - Marketing, Marketing Strategies
by Chris Hunter | Jan 25, 2016 | Media Relations
Many business owners have outside investors that have put money into the company with the expectation of turning a profit on their investment. But businesses don’ always run smoothly and sometimes the CEO has to report bad news to their sources of funding. Is...
by Chris Hunter | Jan 30, 2016 | Selling Skills, Selling Skills
by Chris Hunter | Jan 19, 2016 | Marketing Plans
When you know the answers to these 5 key marketing questions, you can create effective web pages, sales letters and other sales generating communications. The answers to these 5 questions reveal how you can get your prospect’s attention and motivate them to take...
by Chris Hunter | Jan 31, 2016 | Web Sites & E-Marketing - Part 1
by Chris Hunter | Jan 31, 2016 | Web Sites & E-Marketing - Part 1
by Chris Hunter | Jan 23, 2016 | Marketing Strategies
by Chris Hunter | Jan 23, 2016 | Marketing Strategies
by Chris Hunter | Jan 31, 2016 | Web Sites & E-Marketing - Part 1
by Chris Hunter | Apr 6, 2017 | Web Sites & E-Marketing - Part 1
by Chris Hunter | Jan 23, 2016 | Marketing Strategies
We all make mistakes in business and some are more costly than others. Here are just eight of the marketing mistakes businesses make every day. Go through your marketing plan carefully and see if any of these errors apply to you. It may not be too late to make...
by Chris Hunter | Jan 25, 2016 | Media Relations
by Chris Hunter | Jan 31, 2016 | Web Sites & E-Marketing - Part 1
by Chris Hunter | Jan 31, 2016 | Web Sites & E-Marketing - Part 1
A “webinar” is really a web-based seminar. Now webinars are becoming a marketing tool that can help professional services firms retain existing clients as well as acquire new ones. From the participants’ viewpoint all that’s needed is access to...
by Chris Hunter | Jan 23, 2016 | Marketing Strategies
When someone makes a purchase they buy more than just a product or service. At the time the product or service is probably the most important element, but they also buy a range of benefits that can over the long-term become their reason for being satisfied or...
by Chris Hunter | Jan 21, 2016 | Market Research
Author and futurist Charles M. Perrottet identified two types of businesses – eagles and ostriches. The eagles analyze their competitors and assume their competitors do the same to them. The ostriches don’t look around them and remain focused on their own activities...
by Chris Hunter | Nov 25, 2015 | Business Development, Marketing Plans, Marketing Strategies, Start-Ups, Strategy
by Chris Hunter | Jan 21, 2016 | Market Research
Market research is not just for the big corporations. Small and medium-sized businesses can also conduct market research with relatively little expense. All that is required is a carefully structured, properly targeted approach to obtain invaluable market information....
by Chris Hunter | Jan 13, 2016 | General - Marketing
The purchasing behavior of human beings is fairly predictable. If they buy something once and it works for them, they’ll be inclined to repurchase it when the need arises again. And if they purchase something from a source that is acceptable to them and...
by Chris Hunter | Jan 25, 2016 | Media Relations
Public relations is an important part of every business. You might place an advertisement and have an offer of free editorial space, or perhaps you want to write a press release about a new product or team member in hopes of getting some publicity. Whatever the...
by Chris Hunter | Jan 30, 2016 | Selling Skills, Selling Skills
One way or another, business is all about selling. We have to sell to our customers, to our banks and other sources of funds, and even just when we’re meeting people for the first time in a social situation. “Selling” really means just being yourself...
by Chris Hunter | Jan 30, 2016 | Selling Skills, Selling Skills
Description: You call a meeting to try to convince your boss that your company needs to make an important move. Your argument is impassioned, your logic unassailable, your data bulletproof. Two weeks later, though, you learn that your brilliant proposal has been...
by Chris Hunter | Jan 31, 2016 | Web Sites & E-Marketing - Part 1
Are your newspaper ads failing to hit the mark? Have TV and radio commercials become too pricey for you? Are you tired of delivering your own pamphlets? Is word-of-mouth just not working? Don’t despair – all is not lost – because the most effective way of...
by Chris Hunter | Jan 13, 2016 | General - Marketing, Marketing Strategies
At one time manufacturing businesses generally sold their products through just one channel. Either they sold directly to their customers or they sold through distributors and/or retailers. Some manufacturers also expanded into new territories by selling through...
by Chris Hunter | Jan 31, 2016 | Web Sites & E-Marketing - Part 1
The internet is one of the most powerful tools in 21st century marketing. Businesses that just a couple of years ago hadn’t even thought about building a website are now enthusiastic promoters of the need to have an internet presence. But no matter how good your site...
by Chris Hunter | Jan 19, 2016 | Ideal Customer Profile
by Chris Hunter | Jan 19, 2016 | Marketing Plans
Some of the most lucrative businesses have been built on what on the surface appears to be a completely irrational idea. Maybe it’s best not to be too sensible when it comes to marketing. When pet rocks were marketed in the United States in the mid-1960s some people...
by Chris Hunter | Jan 31, 2016 | Web Sites & E-Marketing - Part 1
The growth of eCommerce has helped to convert many of our formerly paper-based activities into electronic functionalities. Early attempts at putting forms onto the Internet usually required downloading a form, filling it out, then faxing it back to the website owner....
by Chris Hunter | Nov 8, 2015 | Image
by Chris Hunter | Nov 8, 2015 | Image
by Chris Hunter | Jan 13, 2016 | General - Marketing, Marketing Strategies
You can easily spend a lot of money on your public relations. You can also waste a lot of money trying to get noticed by an increasingly busy world. But with a bit of planning and effort on your behalf you’ll not only spend less but you’ll get a lot more...
by Chris Hunter | Jan 17, 2016 | Direct Mail
by Chris Hunter | Jan 24, 2016 | Closing Sales, Marketing Strategies, Selling Skills
B-2-B marketing is often conducted like the B-2-C variety, right up to the time there should be a “call to action”. We’ve all seen it happen; a really interesting product or service catches our eye and we enjoy reading about all the great features...
by Chris Hunter | Jan 31, 2016 | Web Sites & E-Marketing - Part 1
For a while it seemed that email marketing would completely replace “snail mail” – the more conventional kind of mail that’s been around for centuries. Email offers so much – speed, low cost, ease of response and the ability to send...
by Chris Hunter | Jan 31, 2016 | Web Sites & E-Marketing - Part 1
by Chris Hunter | Jan 13, 2016 | General - Marketing, Marketing Strategies
by Chris Hunter | Jan 21, 2016 | Market Research
A large part of effective marketing is analysis. Effective marketing involves understanding the product or service you sell, its unique features, its strengths and weaknesses. It involves understanding your customers, their values, habits, needs, likes, dislikes and...
by Chris Hunter | Jan 23, 2016 | Market Research
It’s not just your own product or service which determines the success of your small business – what your competitors offer is just as important if you are trying to establish a profitable company. So, it is important that you know as much as possible about your...
by Chris Hunter | Jan 23, 2016 | Customer Relationship Management, Customer Satisfaction, General - Marketing, Market Research
Customers are the lifeblood of any business, but too many businesses don’t involve their customers in planning for the future. Unless management knows what its customers think – about the business, about the service levels, about the products and about the way their...
by Chris Hunter | Jan 26, 2016 | Branding, Packaging
Packaging applies to professional services firms as well as consumer products. Your firm has a package that includes its letterhead, its name, its logo, its business cards, its website, its marketing and even the way your telephones are answered. This package is what...
by Chris Hunter | Jan 30, 2016 | Selling Skills, Selling Skills
by Chris Hunter | Jan 26, 2016 | Pricing
Business people are pretty efficient when it comes to negotiating prices for goods and services when they purchase them from others. However, when setting their own level of fees for professional services many firm owners do not know how to begin the process. Fees for...
Chris’ combination of academic credentials, career experience and temperament ideally suit his calling as a business development advisor. Clients say he has a mind for business and a heart for service.