The Deadly Mistakes Entrepreneurs Make

A large organization can make a large mistake but their momentum will carry them past it and their reserves will patch up the damage. When a smaller entrepreneurial business makes a big mistake, it’s frequently enough to kill off the business. Here are six big...

What Happens Next? — Shell Oil’s Use of Scenario Planning

You’ll recognize the familiar way to tell an optimist from a pessimist. Give each a glass of water filled to the halfway point and ask them to describe it. The optimist says the glass is “half full”, the pessimist says it’s “half empty”. From this you can extrapolate...